Is Your SLA DOA?
It’s easy to think of responsive design primarily as using media queries and flexible CSS-based layouts to allow a site to display correctly on any device. But this definition misses an important point: Users of different devices often have different priorities. For example, mobile device users may want the actual content to be more concise or more focused on their immediate practical needs, without the frills, effects, and marketing found on many corporate websites.
Consequently, merely scaling a website to fit a mobile-sized screen doesn’t necessarily make for a great user experience. Therefore, even if you’re using the responsive model, it’s still important to design the experience separately for different devices. If this can be implemented through responsive design techniques, that’s a plus, as it vastly simplifies content management. However, in some cases, organizations may opt for a separate mobile site to fit differing user experience priorities.
On the other hand, be careful not to go overboard to the point of “dumbing down” what a mobile user can do. If the user can accomplish certain tasks on your website through a computer browser, frustration may result if it’s hard to find how to do them on a mobile device. Therefore, while keeping the main interface simple, make sure that users are still able to find and activate the functionality they need.
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